Translated from the French, auteur simply means "author".
In film criticism, the 1950s-era auteur theory holds that a director's film reflects the director's personal creative vision. Auteur theory has influenced film criticism since 1954, when it was advocated by film director and critic 'François Truffaut'. "Auteurism" is the use of auteur theory to analyze films or to understand the characteristics that identify the director as auteur.
"There are no good and bad movies, only good and bad directors"
Auteur Theory suggests that the best films will bear their maker’s ‘signature’. This may manifest itself as the stamp of his or her individual personality or perhaps even focus on recurring themes within the body of work. Alfred Hitchcock plays this idea up in most of his movies where he makes sure that he appears on screen in a brief cameo spot.
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