Music Video - Final Cut

Here is the final cut of my music video.




Feedback:

My class feel I have achieved what I set out to make, they feel the shots fit really well with the narrative and genre and that pace is used appropriately throughout.
My class particularly like the filters I have used and after explaining why I used them they feel they work for the image I was trying to portray.

What do you think are the strengths of your music video?

I believe the pace of my shots with the music is a strength of my video, instead of distracting the viewer from the music it enhances the meaning behind the lyrics. I am also very fond of the transitions that demonstrate either a quickening in pace or a blur to signify a flashback/memory.
I also feel the contrast of filters on scenes works well. The "bleach bypass" filter I used for the sad scenes as it removed most of the colour from the shot conveying the emotions of the singer to the audience. This I contrasted with the use of "romantic" and "dream" filters to show positive flash backs of what the couple once were, I also found that the "dream" filter made the shot less sharp and I decided to keep this to reflect as fuzzy memory.


What do you think are the weaknesses?

I feel my band shots may be slightly repetitive and this could be boring for the audience to watch, I tried to overcome this by mirroring shots and only playing them for split seconds so as I could show my narrative instead. I also feel some of the performance shots aren't in sync with the music but this is because the people playing could not play instruments at all.
I also feel some of the shots do not run smoothly with the entire video and look as if I have just placed them at random, if I were to do this next time I would make sure the shots work well together and re-film anything I needed to do again.


Similarities to my Animatic and Pitch:

Like my pitch and animatic I kept the idea of a couple separating and tried to get across the negative emotions of the boyfriend through shots of him being alone.
I also kept the idea of using a photo album (and photos) to represent memories and the inability to let go of what you once had.

Differences:

Although I kept in the idea of the photo album I decided not to use it as the main focus of my video because I thought it would get too repetitive, I also chose not to use the idea of the photo turning into a real clip as this was too tedious and I found other shots I preferred.
Whilst messing around with the filters on iMovie I also decided to include the use of these as well as some transitions to make the video more interesting to watch.

Music Video Regulation

After researching around I found that these are most likely to regulate my video to make sure it is suitable for TV, my video contains no offensive material so I think that therefore it will receive no complaints if published.

"The Broadcasting act of 1990 requires that OFCOM does all it can to secure that nothing in programmes offends against good taste or decency or is likely to encourage or incite to crime or lead to disorder or be offensive to public feeling."

Introduction:

Ofcom was designed to be a 'super regulator', required in an age where many media platforms are converging. On December 29, 2003, Ofcom inherited the duties that had previously been the responsibility of five regulatory bodies:

* the Broadcasting Standards Commission
* the Independent Television Commission
* the Office of Telecommunications (Oftel)
* the Radio Authority
* the Radiocommunications Agency


Duties:

Ofcom's duties are wide-ranging, covering all manner of industries and processes. It has a statutory duty to further the interests of citizens and consumers by promoting competition and protecting consumers from harmful or offensive material.

Some of the main things which Ofcom preside over are licensing, undertaking research, creating codes and policies, addressing complaints and looking into competition.


PRINCIPLE: To ensure that people under 18 are protected

1.1 Material that might seriously impair, the physical mental or moral development of people under 18 must not be broadcast.

1.2 Children must be protected by appropriate scheduling from material that is unsuitable to them

2.1 Broadcasters must ensure that material which may cause offence is justified by the context. Broadcasters must be careful when representing: offensive language, violence, sex, sexual violence, humiliation, distress, violation of human dignity, discriminatory treatment or language ( for example on the grounds of age, disability, gender, race, religion, beliefs and sexual orientation).

3.1 To ensure that material likely to encourage or incite the commission of crime or to lead to disorder must not be included in TV or Radio services.